NOTES

Sam thinking that it’s definitely a physical thing, but there is equally a digital space that is reflected in a physical almanac as well

In terms of execution, they end up in different formats

Through buying the poetry quest, you get access to growing portal of stuff that has been contributed to by previous questers

2 options:

  1. user contributed, very technical (probably beyond capabilities) and algorithm-based, very time and cost intensive
  2. scrappier branch: hand-off situation, pass an envelope idea where people, a way to serve up specific content that would be inspirational in the moment
    1. requires curation - super important element

Physical or digital, we will need content pillars that are curated under (essays, soundtracks, whatever it happens to be, etc.)

Process element: are we getting into the process side of things or is it purely imaginative/end product stuff?

90-minute ideation is not a long time and there is concern around focusing on 2 different areas (physical and digital) and it might be best to just begin with the goal